Luis Deniz
Turning complexity into usable product experiences
Product Design • UX Flows • Scalable UI • Cross-Team Execution
Product designer with 7+ years of experience designing SaaS, AI, creator, and communication products across web and mobile. My strength is turning complex workflows into clear, scalable experiences that support both user needs and business goals. I also bring 10+ years of visual design experience across websites, marketing collateral, video, and motion, which helps me create product experiences that feel both usable and polished.
Explore Projects
Three product case studies that reflect how I work: simplifying complex flows, shaping scalable systems, and designing experiences that support both users and business goals.
Podcast with Live Interaction Platform
Bullhorn
Designed UX flows and interface experiences across the listener app, web player, and host studio to make live audio interaction feel clearer, more intuitive, and easier to manage in real time.
Focus:
Live interaction UX
Host and listener flows
Multi-surface design
Creator platform thinking
Success Metrics
4.8★ App Store rating
10K+ downloads
12–25 live podcasters
1M+ podcasts via Apple
AI Agent Builder
Bellagent
Focused on UX flows and product structure for an AI agent workspace, using a scalable design system to make complex tasks easier to navigate, understand, and build around.
Focus:
Workflow frameworks
Lead qualification UX
AI product structure
Design systems
Success Metrics
Launched in 4 months
3 frameworks launched
Team scaled from 2 to 30
Funding + press pickup
Product Monetization
FreeConferenceCall.com
Helped shape desktop and mobile upgrade experiences for a free communications product, making add-ons and premium features easier to discover and better integrated into the product experience.
Focus:
Account upgrades
Free-to-paid UX
Desktop + mobile flows
Revenue-focused design
Success Metrics
5% average lift across upgrades
Pay What You Can +10%
Huddle Individual +12%
10M+ Android downloads
Experience
Bellagent — Head of Design
Led product, brand, and web design for an AI platform, with a focus on UX flows, structure, and scalable systems.
Spring by Amaze — Design Lead / Creative Services Manager
Led high-volume design execution across digital products and creator-facing experiences while improving team workflows and delivery.
FreeConferenceCall.com / CarrierX / Bullhorn — Design Lead / Design Manager
Contributed to product redesign and monetization initiatives across desktop and mobile, partnering across design and research.
About Me
I live in Los Angeles County with my family, and a lot of how I think about design is shaped by that season of life. I care about making the most of my time, staying focused on what creates value, and building experiences that feel clear, useful and worth coming back to.
Outside of work, I enjoy following gaming news, pop culture, and creative events whenever I can. I’m especially drawn to immersive experiences and the way strong products can pull people in, whether that is through clarity, tone, world-building, or thoughtful interaction.
