Luis Deniz
Designer, Creative, Father
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🚀 Hands-On Leadership ⚙️ 25+ Designers Managed 📊 Revenue & Growth Driven
I’m Luis Deniz, a hands-on creative leader who helps growing SaaS companies connect brand, marketing, web, and product through clear execution and scalable design systems.
Over the past decade, I’ve worked across roles including Senior Graphic Designer, Lead Product Designer, Creative Services Manager, and Design Director, leading teams, launching campaigns, improving digital experiences, and delivering work that contributed to $3M+ in revenue.
My strength is building the bridge between business goals and creative execution, helping teams move faster, stay aligned, and ship high-quality work across channels.
Testimonials
Words from colleagues
Experience
Leadership & Design Management
10+ years leading design initiatives across SaaS, technology, and entertainment companies
Managed and mentored 25+ designers (direct and cross-functional contributors)
Directed 1,000+ design updates across product, web, and marketing platforms
Cross-functional leadership with product, marketing, engineering, and executive teams
Established scalable design systems and workflows, reducing production turnaround times by up to 90%
Experienced operating as both a hands-on senior designer and design leader within growing organizations
Product Design & User Experience
UX strategy and research (Cornell UX Certified, 2025)
SaaS product design across web, iOS, and Android platforms
Design systems in Figma including component libraries, prototyping, and team collaboration workflows
User testing, A/B testing, and feature optimization, improving product adoption
Accessibility-first and responsive design for modern web and mobile products
Translating complex product requirements into clear, user-centered experiences
Brand, Marketing & Creative Direction
Brand identity development and scalable visual systems
Creative direction for marketing campaigns, influencer programs, and digital launches
Produced marketing assets across email, web, video, and social platforms
Directed design initiatives supporting partnerships that generated $3M+ in revenue
Experience supporting brands with global audiences exceeding 10M+ followers
Design Systems, Production & Tools
Design & Motion Tools
Figma
Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign)
Jitter
Web & Product Platforms
Webflow
Framer
WordPress
HTML / CSS
Project & Team Management
Asana
Jira
Monday.com
Trello
Confluence
Marketing & CRM Platforms
Salesforce
HubSpot
Selligent
AI-Enhanced Design Workflow
Actively integrate AI tools to accelerate design strategy, ideation, and production workflows.
Generating early UX flows, wireframes, and interaction concepts
Exploring visual directions for campaigns and product features
Structuring product requirements, UX documentation, and screen specifications
Accelerating asset creation, editing, and iteration
Supporting copy ideation, localization, and messaging refinement
Additional Professional Skills
International and remote team collaboration
Executive storytelling and stakeholder presentations
Fluent in English, intermediate Spanish
About Me
My interest in design started with video games, not just playing them, but studying how they were built and presented. I remember buying new games just to read the manuals on the ride home, drawn to the worlds, branding, and storytelling behind them. As a kid, I created adventure maps with my brother using ASCII printouts, which eventually led me to recreating graphics in Photoshop. That curiosity turned into a career in graphic design, where I grew from working on marketing teams to leading product design initiatives for SaaS companies, helping turn ideas into real, usable experiences.
Today, I focus on helping businesses and teams bring their ideas to life through thoughtful product and marketing design. I enjoy collaborating with teams to shape direction, solve problems, and ship meaningful work that improves how people interact with products. I live in Los Angeles County with my family and our two dogs, and outside of work I stay inspired by games, storytelling, and shared experiences, whether that’s watching design breakdowns, going to Dodgers or WWE events, visiting Disneyland, or enjoying a good enchilada.
