Background
Bullhorn.FM is a startup under the CarrierX umbrella, where I was assigned to manage the Bullhorn initiative due to my role as Director at FreeConferenceCall. I was introduced to the project as part of my responsibilities within CarrierX.
My Role
As a Senior Design Manager and Senior Visual Designer, I oversaw the branding and launch of the mobile and web apps, and created the live interaction studio. I led the design team and collaborated closely with technical and non-technical teams, ensuring the delivery of high-quality design solutions. I also created marketing assets from the ground up, including emails, landing pages, and custom graphics for print.
My Impact
Achieved a 4.5 app rating and 30,000 downloads during my tenure, launching the web player and significant mobile updates based on user feedback.
Led the team to launch key updates and functions, including branding and marketing efforts, and developed custom marketing assets such as emails, landing pages, and print graphics, ensuring brand consistency and high engagement.
Managed the creation of tradeshow booths and collateral for several podcast-related events, like Podcast Movement, attracting tens of thousands of attendees and generating major leads in the podcasting space.
Branding
Established a bold, modern visual style to differentiate the platform and appeal to creators and listeners.
Tradeshow
Created booth visuals focused on bold messaging and quick readability to capture attention within seconds.
Created social campaigns highlighting staff picks, top podcasts, and weekly features to drive content discovery and audience engagement.
Web Studio
Built a web-based live studio by defining user flows, designing core screens, and partnering with product and engineering to enable real-time calls, audience interaction, and media sharing in one streamlined experience.
Mobile App - Live Experience
Designed the mobile experience for live podcast engagement, allowing users to participate through polls, chat, and upvoted questions while viewing shared media and supporting in-app advertising.
Web Studio
Designed a web analytics dashboard to give creators clear visibility into episode performance, audience engagement, and revenue streams in a single, easy-to-scan view.
Feedback
Direct feedback showcasing how on of your users engage with and benefit from Bullhorn.fm
Social Media