Background
Starting my career journey as a Web Intern during my time at Cal State University, Long Beach, I was promoted 5 times across 8 years, eventually landing the role of Design Director, where I was responsible for overseeing the product design and the creative services team.
My Role
Led the design direction for 7+ companies including marketing efforts, creating campaigns, tradeshow materials, print collateral, and overall branding.
Collaborated with cross-functioning teams including c-suite members, web developers, engineers, and product managers to lead product designs for mobile and web apps.
Hired key team members, including graphic designers, product designers, senior designers, and UX researchers, resulting in significant updates and overall app efficiency improvements.
My Impact
Designed a resource center that yielded $1M+ in partnership revenue and conducted A/B tested email campaigns for over 1 million users, significantly enhancing marketing efforts.
Led updates for the FreeConferenceCall app on desktop, web, iOS, and Android, introducing gallery view and breakout rooms based on user feedback, resulting in 10 million downloads, a 4.1 App Store rating from 58K+ reviews, and a 12% increase in sales
Created impactful tradeshow booths and collateral for several events, attracting tens of thousands of attendees and generating major leads in the telecom space.
Below is an assorted collection of project visuals through nearly a decade at FreeConferenceCall.com
Mobile
Partnered with product and design teams to redesign the mobile app, simplifying key flows and improving overall usability for launch readiness.
Desktop App
Redesigned the desktop experience to better surface key features and improve usability across core conferencing workflows.
Tradeshow
Designed and produced tradeshow booth experiences for Enterprise Connect, one of the leading conferences in enterprise communications, focused on clear messaging, visibility, and attracting high-value business audiences.
Supported market expansion into India by designing localized campaign assets tailored to regional audiences and growth initiatives.
Website
Redesigned the website experience to improve clarity and conversion, with testing results showing positive performance improvements.
Video
Created product videos showcasing core features and new releases to help users understand functionality and drive adoption.