Background
At Amaze, I led the creative development of campaigns with Adobe Express and Linktree. These partnerships aimed to engage creators and entrepreneurs through tools, resources, and community-building moments. I oversaw execution across digital platforms—balancing partner brand guidelines with Amaze’s voice and ensuring high visual quality, consistency, and performance.
My Role
Served as creative lead, guiding internal and contract designers across each campaign
Defined visual strategy and direction based on partner requirements and user goals
Reviewed and approved all creative assets across email, landing pages, social, and in-app promos
Acted as point-of-contact for internal creative/marketing teams to ensure on-time delivery and creative alignment
My Impact
Email campaigns featuring Adobe Express creative outperformed standard sends by over 2x in conversion rate.
The co-branded landing page drove strong engagement, with nearly 25% of visitors continuing to our product launcher.
Paid ads tied to this campaign achieved one of our highest conversion rates to date, surpassing the performance of earlier paid efforts.
Social posts tied to the partnership saw a significant lift in engagement and conversion compared to previous brand-led content.
This inspired future builds for Linktree integration
Directed the creation of co-branded visuals, including landing pages and social assets
Final performance data is confidential, but visual assets were publicly featured across channels
This inspired future builds for Linktree integration
